08.04.2025.

Alen Obad has over two decades of experience in the television industry, having worked across the region primarily as a Technical Director for various broadcasters. His deep understanding of broadcast operations and technical workflows led him to establish S4M, where he now serves as owner and managing director.

Under his leadership, the company has become known for developing innovative software solutions tailored for TV stations, including the widely adopted TrafficBox system.

Alen continues to work closely with broadcasters to enhance content management and automation processes, while actively following industry developments to ensure S4M evolves in line with the needs of modern broadcasting.